Imagine getting a steroid injection in your eye every 3 months. Now imagine you don’t have to. ILUVIEN offers patients with Diabetic Macular Edema (DME) a single injection that lasts up to 3 years, with no vision loss between visits so you’ll never miss a moment of this beautiful world. And that’s what this campaign is all about. We wrapped People magazine covers in doctor’s offices, got the word out on Pandora, built an informative website, and launched a series of targeted banner ads to promote this innovative drug.